Didid

Didid

Didid is a social platform where users can create and share dreams, such as buying a house or planning an exotic getaway. Didid turns ‘dreams’ into ‘concrete projects’ and coaches the user step by step along the entire user journey of realising a project, with practical tips & tricks, on a financial and non-financial plan.

Positioning

By sharing their dreams on the platform, Didid-users declare in a very explicit way their purchase intentions. Allowing Didid to position itself as a marketplace, connecting Dreamers and Partner Brands.

Challenges

Increase user engagement and trust, 
simplify saving and planning complexity, together with dream creation and dream journey. Also increase brand visibility and richer profiles for brands to target.

Result

Due to covid-19 and budget cuts the project was halted near the end of 2020, here by canceling the launch of the MVP.

Services

User Experience Design
User Interface Design
Wire-framing
User flow

Team

Maarten Verboven
Isabel Boussy
Philippe Dewamme
Muriel Maebe
Elien Egna Viteri
Sébastien Lenaerts
Walter Torfs
InThePocket
Mark Graham Dunn

UNDERSTANDING

While most problems were apparent; eg. low interest from brand partners and users due to positioning and product market fit; the entire user flow was screen captured and laid out to understand what were the major blocking factors apart from the visual ui that most users were not very receptive towards.

INSIGHTS

Mapping user flow
Back to the drawing board, all user flows were mapped out to communicate the touchpoint changes.

STYLEGUIDE

A style guide with documented components and patterns was setup to ensure a collaborative work relationship with the development team